Lifecruisers contribution to theme Original 1
Lifecruisers contribution to theme Original 2

Theme: Original | Next week: Curvy

This is an original ad of the original brand of the old soft drink Pommac, which I took a photo of from the original Swedish magazine Husmodern (The House Mother), which is from 1947!

The top image says:

“Ooo! I was only going to cool off the bottles…”

The next image says: “…what a sweetie you are, going through wet and dry for me and Pommac”

* Yes, you take it cool with Pommac – and at the bottom!

Cut from Wikipedia:

“Pommac is a Swedish carbonated soft drink made of fruits and berries and matured in oak barrels for 3 months. The first pommac was made in 1919. The name comes from “Pomm” as in pomme, apple in French, and “ac” as it is matured on oak barrels like cognac. The recipe is kept a secret.

In 1919, Anders Lindahl, a failed businessman from Hudiksvall moved to Stockholm, Sweden, and founded Fructus Fabriker and began to make Pommac. The recipe was made by a Finland-Swedish inventor. The drink was made for the upper classes as an alcohol free substitute for wine.

Dr Pepper distributed a formulation of it in the US as a diet drink from 1963 to 1969 in six-and-a-half- and ten-ounce bottles. It took a while for people to become accustomed to the taste, so sales were slow. When sales remained stagnant after six years, and its sweetener, sodium cyclamate, was banned, Dr Pepper discontinued the product.

Some of its loyal (particularly younger) fans thought of it as “near beer.” Pommac is also served as ersatz champagne for teetotallers and car drivers on public celebrations.

In late 2004, Carlsberg in Denmark announced that they were going to cease production of Pommac due to economical reasons. However, after overwhelming public demand (including a petition tallying over 50,000 signatures) was raised in response, the company decided to keep marketing Pommac”.

So, it’s really an original tradition here in Sweden :-)

Captain Original Lifecruiser

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32 Comments on “PhotoHunt Original x 2”

    carver UNITED STATES said:

    Interesting idea for the original theme. I like old ads or at least interesting ones. Those are great for a look back at another decade. I remember hearing about near beer but I am not familiar with Pommac. I guess the near beer people mentioned was Pommac.

    Maribeth UNITED STATES said:

    Interesting. We have a drink called Moxie that is also an acquired taste, but still very popular in the northeast of the USA.

    Dragonheart GERMANY said:

    Wow, those are very cool old ads. :) Lots of originals in those photos! Great choice for the Hunt this week. :)

    My original photo.


    Wow, 1947! My mom was just two years old then, haha! Nice choice for original.

    Have a great weekend :)

    Gattina BELGIUM said:

    It’s a pity that I never had the honor to drink it ! Must taste very good. Tomorrow I take you to the Lake of Garda where you can fill you with good pasta and wine ! No Flip Flops please otherwise you will hang behind the group ! The streets are out of cobble stones !
    BTW why did you put the American flag on your blog ? Belongs Sweden now to the States and I didn’t hear about it ?

    .: mar SPAIN said:

    That’s one original I haven’t had the chance to try, but there is always hope :)
    Very interesting story too . And I am glad I am old enough to have original champagne and not the “ersatz” :)
    It looks like party ground! we don’t celebrate Halloween but I am always ready to party. Too bad I am flying to Hamburg early on 10/31st so I will not be able to join in the final party. That means I have to party hard beforehand! Cheers

    RennyBA said:

    Thats how I remember we cooled our beer in the good old days – but we never lost them LoL

    We have Pommac in Norway too – didn’t know it was Swedish.

    Looking forward to the 4th of October then :D

    Heather UNITED STATES said:

    This is a very fun bit of ephemera. Love it.

    A. FRANCE said:

    Doubly original – the old ads and the drink itself. A very interesting post. 1947 was a good year!

    Lifecruiser SWEDEN said:

    Oh, not the 4th – the 5th – you forget the hours too and it counts to midnight the 4th :-)

    SnoopyTheGoon ISRAEL said:

    Nice add. Next time in Sweden…

    Lifecruiser SWEDEN said:

    Yes, I’m really, really looking forward to come to the lake of Garda! I’ve heard of it before and am curious :-)
    But no FlipFlops? Hm…. What would I wear? No high heels either I suspect… *giggles*
    OH, and the American flag, I think it went up here just before we were leaving for our USA trip

    And Miles To Go... said:

    I am intrigued by old advertisements. You made an excellent choice!

    Mark UNITED KINGDOM said:

    Nice images Captain, They seem timeless as they still work today.

    Cheers Bongo

    Katrin AUSTRIA said:

    Thanks for stopping by on my blog! I really like your idea on the original – especially because I love old ads. About your question: we are saving our money to go on a trip around the world and the Philippines are one definite stop-over. But first we need the cash and we need to finish our degrees. :)

    SargeCharlie UNITED STATES said:

    Ahoy mate, thanks for stopping by my place, you have an excellent Original

    Sanni GERMANY said:

    Oooooh… Pommac. How I miss this – I used to be the driver most of the time I spend in Sweden *LOL*

    Thanks for the shout-out, I´m glad you like the buttons. And, just to make sure I can please everyone, I recently added some spooky kitten badges ;-) – just to make sure Gattina and Tor will find somethig fitting their gusto *wink*

    As usual,
    *puss* =)

    Midas UNITED STATES said:

    That’s an original choice for the theme….I like those ads from the ‘oldies’

    pat FRANCE said:

    Now that is old – great ad!!!

    Happy Weekend.

    claudie FRANCE said:

    Simply lovely!I adore these old papers! So romantic! And i’d like really to taste Pommac!
    Soon your birthday!!! Mine is in january! Sad to be just after christmas!

    jmb CANADA said:

    What an interesting choice for the theme. A very lovely old ad and a good photo too.
    Thanks for the visit

    Sword Girl UNITED STATES said:

    That is very new to me! I love the ads and cooling off drinks in the water seems familiar; I think we used to do that when I was a child when we went on our fishing trips in the boat, but we would cool off sodas like coca cola and sprites and root beers.

    When we go to Sweden, we’ll know what to look for. hehe!!

    I’ve downloaded some of Sanni’s graphics too! October is my favorite month of the year along with July. October is the BEST!!! :-D

    diane PHILIPPINES said:

    wow! that is very original! And the fact that it was from 1947 the picture was very original! Great idea!

    Andrée UNITED STATES said:

    What do you think? If I were to send away for Pommac, do you think I could hook myself a guy like that? Because he’s pretty cute!

    Samantha & Tigger UNITED STATES said:

    Great original photo’s! Thanks for the information on the pictures, too. Thank you for visiting our blog! Have a nice weekend.
    Your FL furiends,

    Sabine MALTA said:

    What a great original entry! I love old pieces of advertising.
    Have a great Sunday! :)


    Oooo… what an interesting drink! It will be on my list of must-try drink when I visit Sweden. :)

    Criz Lai MALAYSIA said:

    1947? I was not even born yet. Haha.. This is so original. I wonder how you managed to get such valuable shots all the time. It’s your hobby right? Well done again and have a great week ahead :)

    Caroline UNITED STATES said:

    Gee, now i want to try some.

    Great original X2 post.

    Sara UNITED KINGDOM said:

    It was great to learn all about pommac. The drink sounds nice and the ads are great fun. Sara from farmingfriends

    Teena in Toronto said:

    What a cool take on the theme!

    Thanks for stopping by mine :)

    changeiam said:

    Wow thanks for sharing. Definitely learn something new on each hunt :)

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